How Much Does a Quality of Earnings Report Cost in 2026?
A clear breakdown of QoE pricing tiers, what drives the cost, and when each one makes sense.
Quality of Earnings reports are priced more like consulting engagements than products, so it's hard to get a clean answer. Based on current market pricing across CPA firms, boutique transaction-advisory shops, and Big 4 deal teams, here are the real ranges in 2026.
The four pricing tiers
Tier 1 — Big 4 / national transaction advisory ($60k–$200k+)
Deloitte, EY, KPMG, PwC, Grant Thornton, BDO. Used for deals over ~$25M in enterprise value, regulated industries, and platform acquisitions for private equity. Heavy team, full proof of cash, deep working-capital analysis, technical accounting memos. Expect 4–6 weeks.
Tier 2 — Regional firms and boutique TA shops ($20k–$60k)
The sweet spot for lower-middle-market deals ($5M–$25M EV). You get a real proof of cash, EBITDA bridge, working-capital peg, and a partner who will defend it on the call with the seller and the lender. 3–4 weeks is typical.
Tier 3 — Local CPA firms with M&A services ($8k–$20k)
Common for SMB deals between $1M and $5M EV. Quality varies a lot by firm — some are excellent, some are essentially a tax CPA producing an extended P&L review. Ask for a redacted sample report and check whether they actually tie to bank statements. 2–4 weeks.
Tier 4 — Software-assisted / AI QoE ($0–$1,500)
The newest tier. Platforms like TrueEBITDA ingest the target's financial files, walk you through the add-back logic, and produce a defensible QoE in minutes instead of weeks. Designed for self-funded searchers, ETA buyers, and SMB acquirers who need to triage 5–20 LOIs for every one they close.
What actually drives the price
- Deal size. Bigger deals = more risk = more hours, but firms also price to the equity check available.
- Number of entities and locations. A roll-up of 8 LLCs costs far more than one C-corp.
- State of the books. QuickBooks Online with clean monthly closes is cheap to analyze; a shoebox of paper invoices is not.
- Industry complexity. Recurring-revenue SaaS, contractors, and inventory-heavy businesses each add specific work.
- Buy-side vs. sell-side. Sell-side QoEs (paid by the seller, given to all bidders) are sometimes 30–50% cheaper because the firm sells the same report multiple times.
The hidden cost: deals you don't run a QoE on
The real cost of a $30k QoE isn't $30k. It's that buyers won't spend $30k on a deal they're only 40% sure about — so they either skip diligence on the marginal deals (and occasionally buy a lemon), or they pass on opportunities they should have explored further.
This is the gap software-assisted QoE was built for: cheap enough to run on every LOI, deep enough that a "go" signal means something, and fast enough that you don't lose the deal to a faster bidder while you wait for a firm to free up a partner.
Quick rule of thumb
- Deal < $1M EV: AI/software QoE + your own review of bank statements.
- $1M–$5M EV: AI/software QoE on every LOI; local CPA for the one you sign.
- $5M–$25M EV: Boutique TA firm engagement, with AI/software as triage.
- $25M+ EV: Regional or national firm — no shortcuts.
Whichever tier your deal sits in, the worst answer is "I didn't do one." A wrong adjusted EBITDA is the most expensive number in the entire transaction.